Social Media is the Servant of Strategy, Not the Master
Convince & Convert
JULY 14, 2010
Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). There is nothing new about social media; it's just modern WoM.
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