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What Is Outbound Sales? Strategies and Tips

Salesforce Marketing Cloud

Many sellers follow the B.A.N.T. stands for Budget, Authority, Need, and Timing. A prospect must have the budget for your product, be able to make a purchase decision, have a need for your product, and/or be looking for a solution like yours at the time you approach them.

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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

The first thing I do is define my ideal customer profile (ICP). What do I know about their budget or buying authority? When you adhere to a quality work ethic, you signal a commitment to transparency. That just means assessing potential leads based on the information I have. Do I know their level of interest?