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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

On the surface, sales seems like a simple concept: One person buys something from another. That’s because the journey from initial interest in a product to close can be windy and complex, often requiring a personal touch to make it complete. But in reality, it’s much more than a transaction.

BANT 64
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.