MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
Imagine the marketing team as the first runner. Next up is the crucial moment: passing the baton to the sales team, set to dash to the finish line, er, close. This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. That’s why it’s so important to get the handoff right.
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