Remove BANT Remove Lead Capture Remove Linkedin Remove Tactics
article thumbnail

Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

Let’s break down exactly what lead generation is, how artificial intelligence (AI) plays a role, and what steps to take to make sure you’re finding and nurturing leads the right way. Think like a buyer and seal the deal Use these four tactics to attract prospects, build lasting relationships, and deliver metrics that matter.