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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

MARCH 15, 2024

Get the free guide What is lead generation? Lead generation is the process of building interest in a product or service and then turning that interest into a sale. Lead gen makes the sales cycle more efficient because it focuses on the strongest and most valuable prospects. Do I know their level of interest?

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Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115
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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

" An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal. Adoption process. Another way of saying "the buying process. Another way of saying "the buying process." "; "why do I need it?"

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Top of Funnel Paid Content Work Management Marketing Management 28
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