Know Your Numbers: The Top Metrics for B2B Inbound Marketing
FunnelEnvy
APRIL 18, 2022
An SQL is vetted by someone on either the marketing or sales team as a legitimate prospect that is able to purchase what your company is offering. To qualify leads, you can refer back to the classic BANT framework: Budget, Authority, Need, and Timeline. Source: HubSpot. Click To Tweet. Pipeline Size.
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