Know Your Numbers: The Top Metrics for B2B Inbound Marketing
FunnelEnvy
APRIL 18, 2022
A handful of metrics should matter most for B2B marketers, though. The data you generate from tracking the below numbers will provide the most insight into your marketing efforts and how well they’re performing. To qualify leads, you can refer back to the classic BANT framework: Budget, Authority, Need, and Timeline.
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