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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

Top of Funnel

Top of Funnel Paid Content Work Management Marketing Management

What Is Lead Qualification and How Does It Work?

Salesforce Marketing Cloud

MARCH 5, 2024

Two main factors determine whether a lead is qualified: 1) Your product will fulfill their needs, and 2) they can afford it. Now it’s time to continue the sales conversation and ensure you’re talking to the right person. Find out who that person is and get their preferred contact information.

Lead Qualification

Lead Qualification Work Management Lead Ranking Sales Qualified Leads

B2B Marketing Zone

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

What Is Lead Qualification and How Does It Work?

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