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What is a digital events platform and how can it help you?

Martech

Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. What is a digital events platform?

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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

This can be through an email newsletter or ”gated” content such as webinars, virtual events, live chats, whitepapers, or ebooks. What do I know about their budget or buying authority? Let’s say I have a software company and I’m using BANT to qualify leads. Authority : Does the lead have decision-making authority?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. APIs facilitate the data needed to provide solutions to customer problems. HubSpot has APIs that developers use to get information from our software into theirs.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

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What Is Lead Qualification and How Does It Work?

Salesforce Marketing Cloud

Product qualified leads (PQLs) Most often, PQLs are prospects that have signed up for a free trial product or freemium version of your subscription or software. Contact and evaluate Once you’ve narrowed down your leads list, it’s time to make contact. I can unsubscribe at any time. While similar to B.A.N.T.,