Salesforce Marketing Cloud

MARCH 15, 2024

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy?

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Hubspot

NOVEMBER 12, 2014

The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Learn more about lead scoring here.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Salesforce Marketing Cloud

MARCH 5, 2024

That means sales teams need to hone in on the highest quality leads to make their numbers. That’s where lead qualification comes into play. What you’ll learn: What is lead qualification? Learn more What is lead qualification? Let’s talk about what it is and how to do it right.

Lead Qualification 52

Lead Qualification Work Management Lead Ranking Sales Qualified Leads 52