Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
You have no control over their platform and how your content is distributed to your audience. Instead, create and distribute your information and build an audience on your own channels, namely through email or direct mail subscriptions. Camille shared her take on BANT, which is PUT (Pain, Use Case, Timeline).
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