MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
SQLs is key for optimizing your sales process and approach. When your team can differentiate between someone who’s just starting to show interest (an MQL) and someone who’s seriously considering a purchase (an SQL), they can tailor their tactics accordingly. They don’t entirely know what their needs are yet!
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