BANT Differentiation Event Funnel Advertising 
Salesforce Marketing Cloud
FEBRUARY 6, 2024
In this model, a business uses advertising or word-of-mouth to get customers interested in buying their products. They could go to networking or industry events, advertise or search social media sites, create their own websites, or ask for referrals. Budget, Authority, Need, and Timeline B.A.N.T.
Hubspot
NOVEMBER 12, 2014
They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much more complex than what is represented in this traditional model), wherein customers travel from awareness to purchase. N = Need : Determines whether there''s a business need for what you''re selling. Cold Calling.
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