BANT Demo Lead Capture Tools 
Salesforce Marketing Cloud
MARCH 15, 2024
That just means assessing potential leads based on the information I have. What do I know about their budget or buying authority? Lead scoring is a lot like what it sounds. By assigning numerical values to leads based on their behavior and interactions, you can prioritize follow-up efforts.
Hubspot
NOVEMBER 12, 2014
A tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Learn more about lead scoring here. An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. Learn more about lead generation here.
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