article thumbnail

Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Adobe Experience Cloud Blog

Get Technical, Ladies: Navigating Our Industry’s Gender Bias featured some of the top women leaders at Marketo—Nadia Rashid, Area Vice President of Sales, Heidi Bullock, Vice President of Marketing, and Amy Guarino, Vice President of Global Channels. Camille shared her take on BANT, which is PUT (Pain, Use Case, Timeline).