BANT CRM Purchase Training 
Salesforce Marketing Cloud
FEBRUARY 6, 2024
Salespeople, often called sales representatives or sales reps, do everything involved in closing a sale: finding and attracting a prospective buyer, educating and nurturing that buyer so they’re interested in a purchase, and closing a deal. Those that work in an office could be in a call center or another shared environment.
Adobe Experience Cloud Blog
MAY 12, 2016
For example, do they purchase more or talk more favorably about you? At this point, once marketing identifies someone is a target lead, they’ll nurture them through different engagement programs until they reach a high enough score to become an MQL, for which the criteria needs to be agreed upon by both sales and marketing.
Hubspot
NOVEMBER 12, 2014
The potential buyer may or may not end up purchasing/adopting that product or service. They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much more complex than what is represented in this traditional model), wherein customers travel from awareness to purchase. Buying Signal.
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