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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

MARCH 15, 2024

What you’ll learn What is lead generation? What are the most effective lead generation strategies? How do lead qualification and nurturing work? What are some methods for nurturing leads? What are the current trends in lead generation? How do you measure the success of your lead gen strategy?

Lead Generation 115
Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

Paid Content 28
Paid Content Work Management Sales Management CMS Development 28
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