BANT CPL Information Purchase 
Salesforce Marketing Cloud
MARCH 15, 2024
That just means assessing potential leads based on the information I have. What do I know about their budget or buying authority? Authority : Does the lead have decision-making authority? I want my sales team to engage with individuals who can make purchasing decisions. Do I know their level of interest?
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis.
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