BANT CPL Facebook Personalization 
Salesforce Marketing Cloud
MARCH 15, 2024
You capture potential leads through sign-ups in which a person voluntarily gives you contact info to stay in touch. Once you have leads, you can use their contact info to engage with personalized communication and targeted promotions. What do I know about their budget or buying authority?
Hubspot
JUNE 19, 2014
A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.
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