Lead Generation: How To Turn Interest Into a Sale
Salesforce Marketing Cloud
MARCH 15, 2024
Dial in a great call-to-action Regardless of the channel, you’ll need a clear and compelling call-to-action and a user-friendly design. What do I know about their budget or buying authority? If a marketing campaign costs $1,000 and generates 200 leads, the CPL is $5. Do I know their level of interest?
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