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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

MARCH 15, 2024

That just means assessing potential leads based on the information I have. What do I know about their budget or buying authority? Authority : Does the lead have decision-making authority? I want my sales team to engage with individuals who can make purchasing decisions.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Learn more about the new purchase consideration cycle. B = Budget: Determines whether your prospect has a budget for what you''re selling. T = Timeline: Determines the time frame for implementation.

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