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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

Lead gen makes the sales cycle more efficient because it focuses on the strongest and most valuable prospects. The result is greater success in new customer acquisition and conversion rates. An unqualified lead lacks the necessary interest level to become a customer. What do I know about their budget or buying authority?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. APIs facilitate the data needed to provide solutions to customer problems. T = Timeline: Determines the time frame for implementation.