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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

In this model, a business uses advertising or word-of-mouth to get customers interested in buying their products. That impact can be seen in different ways from cost and time savings to competitive advantage and risk mitigation. Budget, Authority, Need, and Timeline B.A.N.T. In essence, N.E.A.T.

BANT 64
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.