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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

MARCH 15, 2024

Lead gen makes the sales cycle more efficient because it focuses on the strongest and most valuable prospects. The result is greater success in new customer acquisition and conversion rates. An unqualified lead lacks the necessary interest level to become a customer. What do I know about their budget or buying authority?

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

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