MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
Tips for converting an MQL to SQL Research from Gartner shows that just 21% of MQLs convert to SQLs. To improve this conversion rate, marketing teams must improve lead qualification and routing, while sales teams must ensure consistent follow-through on highly qualified leads. Focus on B.A.N.T.
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