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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

You capture potential leads through sign-ups in which a person voluntarily gives you contact info to stay in touch. This can be through an email newsletter or ”gated” content such as webinars, virtual events, live chats, whitepapers, or ebooks. Back to top ) What are the most effective lead generation strategies?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. T = Timeline: Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.