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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

FEBRUARY 6, 2024

That impact can be seen in different ways from cost and time savings to competitive advantage and risk mitigation. Budget, Authority, Need, and Timeline B.A.N.T. Do they have the budget and authority to approve a purchase? Need, Economic impact, Access to Authority, and Timeline N.E.A.T.

BANT 64
BANT Top of Funnel Enterprise Management Work Management 64
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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

NOVEMBER 12, 2014

A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.

Top of Funnel 28
Top of Funnel Paid Content Work Management Marketing Management 28
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