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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. It''s a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. " Churn Rate.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

BANT: Budget, Authority, Need, Timeline. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. N = Need: Determines whether there''s a business need for what you''re selling.