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Lead Generation: How To Turn Interest Into a Sale

Salesforce Marketing Cloud

For example, if my business offers project management software, it would be a good idea to create a series of videos about project planning tips or case studies showcasing some of my successful timeline implementations. That just means assessing potential leads based on the information I have. Do I know their level of interest?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling.