B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
For example, leads matching your Ideal Customer Profile (ICP) demonstrating a high propensity to purchase will not only accelerate your sales cycle and win more revenue. However, as it doesn’t hold as much value as a BANT (Budget, Authority, Need, Timing) qualified lead, it’s highly likely to be rejected by a sales team.
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