BANT Buyer Personas Cold Calling Linkedin 
Salesforce Marketing Cloud
FEBRUARY 8, 2024
This typically happens through cold calling or emailing. To understand their needs and sell them on your solution, you need to define your ideal customer. To do this, create a buyer persona — a description of your ideal customer. Comb through digital resources such as LinkedIn or web directories.
Hubspot
NOVEMBER 12, 2014
A = Authority : Determines whether your prospect has the authority to make a purchasing decision. N = Need : Determines whether there''s a business need for what you''re selling. T = Timeline : Determines the time frame for implementation. The BANT formula was originally developed by IBM several decades ago.
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