Remove BANT Remove Buy Remove Clickthrough Remove Salesforce.com
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. BANT: Budget, Authority, Need, Timeline. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. CTR: Clickthrough Rate.