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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

B2B sales Business-to-business (B2B) sales involves a business selling a product or service to another business. That impact can be seen in different ways from cost and time savings to competitive advantage and risk mitigation. Budget, Authority, Need, and Timeline B.A.N.T.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. N = Need: Determines whether there''s a business need for what you''re selling. Learn more here.