Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. They’re focusing efforts on key parts of the funnel, doubling down on new and more personal mediums ( video , anyone?),

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. They’re focusing efforts on key parts of the funnel, doubling down on new and more personal mediums ( video , anyone?),

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Why is video advertising so effective at increasing conversions and sales? The same concept extends to marketing video ads.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Single Grain

SEPTEMBER 12, 2019

Quality cold emailing is an extremely time-consuming activity, and without cold email software, the process looks something like this: Find an appropriate prospect. Let’s say that the whole process takes you seven minutes and you plan to email just 30 prospects per day. Dive Deeper: How to Get More Responses From Your Cold Emails.

Sales Management 92

Sales Management Budget Programs Top of Funnel Work Management 92

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. You can test your messaging, UI elements, or overhaul the checkout process—all in real-time.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

A/B testing is a process by which you can understand what your audience is looking for before they become a customer. In B2B, deals are multi-threaded, have multiple decision-makers making the sales cycles span months if not quarters. You can test your messaging, UI elements, or overhaul the checkout process—all in real-time.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Albacross

MAY 22, 2019

Alternatively, if you want to use an automated tool to streamline the process, there are quite a few options that you can choose from. Next on our list of business-to-business lead generation tactics is… stealing your competitor’s leads! Plus, consider this: The average click through rate for emails is 2.43%. Costs involved: $0.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91