5 Steps for Marketers to Prepare for the Coming Cookie Disruption
Adobe Experience Cloud Blog
MAY 7, 2021
Privacy protection and anonymity are the two main reasons for this step. Recent stats by eMarketer mention that 85% of US marketers stated that improving their first-party data usage is a huge priority. ? People want brands and companies to be more accountable for their privacy and data. Platforms like CRMs, C.D.P.s
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