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Why you should consider centralizing your search keyword lists

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. In 2012, IBM made a concerted effort to use a unified keyword database. Market research used the words to tap into existing conversations and develop talking points for messaging.

Keywords 80
Keywords Paid Search Agency Digital Asset Management Enterprise Management 80
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Predictions for B2B digital marketing in 2013

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.

B2B Marketing 80
B2B Marketing Data Hygiene Planning Paid Search Agency 80
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