Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Ever wonder who is behind those banner ads on the sites you visit the most? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. This leads us to key progress indicators (KPIs). Or the Super Bowl ads we talk about for weeks after they've aired?
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