Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Jan Schwartz I like the image in option 2 and the banner colors, but a little lighter, in option 3. But I need your help with the biggest change – the header. Of course, it's purely subjective.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Probably not yet, but other than search and email (and maybe banners) where CAN you do that? I might add; Social Media can be managed by a junior marketing person.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 8, 2010

Before advanced contextual and retargeting capabilities became the norm, MySpace’s ability to target banner ads based on members’ interests was a huge edge. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. It’s understandable on one hand.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

SEPTEMBER 1, 2010

Clients want to go to the website and see their banner. Except that their banner is one of possibly hundreds (or thousands) in rotation. Just reading that brings the memories flooding back. The problem with online advertising “tear sheets&# was (and still is, in some cases huge). It’s literally a needle in a haystack.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. link] Dennis Price RT @jaybaer: "R.I.P.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. link] Dennis Price RT @jaybaer: "R.I.P.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167