Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Outbrain

FEBRUARY 21, 2019

One key metric that can help you measure the ROI of your marketing campaigns is Customer Lifetime Value (CLV). Customer data can be found across social media, in online reviews, and direct customer feedback like surveys and phone calls. 4 Centralize through distributed marketing. Any kind of relationship has to start somewhere.

Resource Management 37

Resource Management Distribution Loyalty Psychographics 37

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

ERDM

DECEMBER 13, 2018

Article by Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. Deployed effectively, it can be disruptive marketing.

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40

ERDM

DECEMBER 13, 2018

Article Ernan Roman Featured on ANA.net Jon Affatato is a director in global marketing operations at American Express, where he is responsible for vendor management, execution of prospect and customer acquisition direct marketing, and web personalization. What is one marketing topic that is most important to you as an innovator?

Resource Management 40

Resource Management Work Management Marketing Management Banner Ads 40