LeadSloth

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B2B Pay Per Click Advertising

LeadSloth

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. For B2B keyword and ad testing, we tread with a bit more caution. Terry: Well, the reason paid search has become so big is that ads are matched to user searches.

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Marketing Automation Trends for 2010

LeadSloth

Integration of Social Media, Inbound Marketing and Marketing Automation. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. These are the trends that are mentioned most often: Improved ROI & Reporting.