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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.

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Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Campaign activities can also be Web behaviors such as clicking on a banner ad. Each activity can be assigned several Web pages to track as goals, allowing reports to show leads moving through a conversion funnel. This also reflects its base in content management software. A new interface is planned for later this summer.