Marketing Insider Group

OCTOBER 8, 2014

First, of course there was a lot of talk about how programmatic ad buying will continue to grow as publisher revenues and the public interest in banner ads shrink. For example, Outbrain is creating totally new content-based modules that will replace the traditional banner ad. Can brands create stories people love?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Brand Identity 100

illumin

DECEMBER 14, 2023

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5 Follow @illuminHQ

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. In-game ads are shown to result in an average gamer attention span of 29 minutes vs. the 17.5 Follow @illuminHQ

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Or, at least put it to the test :). . . #10. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122