A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. Geo-targeting, real-time ad moderation, and rapid rollout of ad creatives are other benefits of IGAs. minutes per thousand impressions in online advertising.
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