Banner Ads Demand Generation Agencies Marketo Telemarketing 
The Point
SEPTEMBER 17, 2014
Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A
ViewPoint
FEBRUARY 24, 2016
Isn’t it demand generation with a new name? I often say that so-called “Telemarketing Companies” don’t get invited to the client Christmas party while the advertising agency does. That is because the market looks at outbound as tactical—simply dialing for dollars while the agencies are looked at as strategic.
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