article thumbnail

Troubleshooting your B2B marketing data problems

Biznology

And you can drop a cookie and retarget the visitor with text or banner ads later. Categories like marketing manager and financial analyst don’t seem to work anymore. Keep everything data stamped. We want our sales people to be selling, and keep administrative tasks to a minimum. Sign up for our emails here.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Renewed focus on data quality. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point.