Online Display Advertising, Targeting, and Capturing Leads
NuSpark Consulting
SEPTEMBER 9, 2012
When dealing with ad networks other than Google, it’s important to ask the right questions as you determine which network to do business with. Cost models- CPM, CPA, CPL. Ad units and rich media. Here’s an example of the deep site research I can so with the Ad planner; note my sample variables.
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