Remove Banner Ads Remove Cost per Lead Remove Marketo Remove Web 2.0
article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales. Marketing talks about generating “enough” leads, but Sales inevitably (and rightfully) complains about the quality of the leads because, more often than not, the quality is sub-par.