Remove Banner Ads Remove Cost per Acquisition Remove Cost per Lead Remove Outreach
article thumbnail

The Essential Marketers Guide to B2B Demand Generation

Oktopost

Let your employees do the talking Some of the best demand-generating outreach happens outside official corporate channels. Invest in multimedia content and events Don’t limit your outreach to banner ads and blog posts—marketing efforts that involve multimedia or offline experiences are often some of the most memorable and effective.

article thumbnail

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

In total, this one link drove over 800 incremental leads in 30 days. Influencer Outreach. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors.