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56 Reasons Why Content Marketing Works

Marketing Insider Group

Banner ads are the problem and content marketing is the answer. The Claim: Banner ads are the problem and content marketing is the answer. Consumers reject banner ads at rates greater than 99%. The average click-through rate for display ads is 0.11%. This deck covers the following themes: 1.

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Marketing Automation Trends for 2010

LeadSloth

Best in class marketing teams successfully implement social media programs as part of their marketing mix, while others struggle to understand how social media fits in the puzzle: Is it sales enablement? Organizations often don’t know what or why they want to measure, so they try to measure everything.